View Single Post
Old 05-30-2024, 07:17
chants chants is offline
Join Date: Jul 2016
Posts: 787
Rept. Given: 42
Rept. Rcvd 50 Times in 31 Posts
Thanks Given: 698
Thanks Rcvd at 1,099 Times in 505 Posts
chants Reputation: 51
You literally just beat me to it . I think they are still on github where they originally leaked:
Note worthy:
Ranking features: 2,596 modules are represented in the API documentation with 14,014 attributes.
Weighting: The documents did not specify how any of the ranking features are weighted – just that they exist.
Twiddlers: These are re-ranking functions that “can adjust the information retrieval score of a document or change the ranking of a document,” according to King.
Demotions: Content can be demoted for a variety of reasons, such as:
A link doesn’t match the target site.
SERP signals indicate user dissatisfaction.
Product reviews.
Exact match domains.
Change history: Google apparently keeps a copy of every version of every page it has ever indexed. Meaning, Google can “remember” every change ever made to a page. However, Google only uses the last 20 changes of a URL when analyzing links.


Links matter. Shocking, I know. Link diversity and relevance remain key, the documents show. And PageRank is still very much alive within Google’s ranking features. PageRank for a website’s homepage is considered for every document.

This doesn’t prove Google spokespeople have lied about links not being a “top 3 ranking factor” or links mattering less for ranking. Two things can be true at once. Again, we don’t know how any of these features are weighted.
Successful clicks matter. This should not be a shocker, but if you want to rank well, you need to keep creating great content and user experiences, based on the documents. Google uses a variety of measurements, including badClicks, goodClicks, lastLongestClicks and unsquashedClicks.

Also, longer documents may get truncated, while shorter content gets a score (from 0-512) based on originality. Scores are also given to Your Money Your Life content, like health and news.


Brand matters. Fishkin’s big takeaway? Brand matters more than anything else:

“If there was one universal piece of advice I had for marketers seeking to broadly improve their organic search rankings and traffic, it would be: ‘Build a notable, popular, well-recognized brand in your space, outside of Google search.'”
Entities matter. Authorship lives. Google stores author information associated with content and tries to determine whether an entity is the author of the document.

SiteAuthority: Google uses something called “siteAuthority”.

Google told us something like this existed in 2011, after the Panda update launched, stating publicly that “low quality content on part of a site can impact a site’s ranking as a whole.”
However, Google has denied having a website authority score in the years since then.
Chrome data. A module called ChromeInTotal indicates that Google uses data from its Chrome browser for ranking.

Whitelists. A couple of modules indicate Google whitelist certain domains related to elections and COVID – isElectionAuthority and isCovidLocalAuthority. Though we’ve long known Google (and Bing) have “exception lists” when “specific algorithms inadvertently impact websites.”

Small sites. Another feature is smallPersonalSite – for a small personal site or blog. King speculated that Google could boost or demote such sites via a Twiddler. However, that remains an open question. Again, we don’t know for certain how much these features are weighted.

Other interesting findings. According to Google’s internal documents:

Freshness matters – Google looks at dates in the byline (bylineDate), URL (syntacticDate) and on-page content (semanticDate).
To determine whether a document is or isn’t a core topic of the website, Google vectorizes pages and sites, then compares the page embeddings (siteRadius) to the site embeddings (siteFocusScore).
Google stores domain registration information (RegistrationInfo).
Page titles still matter. Google has a feature called titlematchScore that is believed to measure how well a page title matches a query.
Google measures the average weighted font size of terms in documents (avgTermWeight) and anchor text.
Analysis in full:
Reply With Quote
The Following User Says Thank You to chants For This Useful Post:
wx69wx2023 (05-30-2024)