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Even though the program type suggests it, the compression ratio is not (and never was) the main reason to use one archiver instead of the other.
If you need an archiver for yourself or for a small environment, you choose the one which has all the features you need and which has a good backward and forward compatibility.
If you need to serve a bigger environment, you choose the one with the highest compatibility and acceptance.
This is the reason why ZIP (and not RAR or 7z or something else) is used for pretty much anything.
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