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I think Ilfak foresaw the future of IDA Pro and the ever-shrinking market of his tool with newly released tools like BinaryNinja and Ghidra that offer remarkable results at less price/0 price and a comparable active community that actively try to extend/enhance these products.
It was just a matter of time before something emerged to challenge the monopoly of IDA Pro, and when it happened, the Hex-Rays team tried and failed to fight for their seat at the top.
They released a better free version and tried subscription models to offer cheaper prices, but that was too late, active IDA Pro community members already migrated to these tools.
Ilfak try to leave a sinking ship, But I hope the new company doesn't try to milk IDA Pro position by making it cloud service and fuck the regular users.
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